“Popular culture is one of the sites where the struggle for and against a culture of the powerful is to be engaged: it is also the stake to be won or lost in that struggle. It is the arena of consent and resistance. It is partly where hegemony arises and where it is secured. It is not a sphere where socialism, a socialist culture—already fully formed—might be simply expressed. But it is one of the places where socialism might be constituted. That is why popular culture matters. Otherwise, to tell you the truth, I don’t give a damn about it.”

Stuart Hall: Notes on Deconstructing the Popular, 1981.